Still Avoiding Social Media? You’re Losing Business
74% of adult Internet users use social media platforms. Still think social media cannot increases sales? Think again.
Regardless of whether you are a business-to-consumer (B2C) or business-to-business (B2B) organization, your company can utilize the power of social media to see a real return-on-investment (ROI).
However, if you are not on social media then you are missing an opportunity to not only increase sales, but also provide better customer service to your existing clients.
Social Media Provides Increased Customer Engagement
Did you know that 70% of consumers will spend more with a company if they received a positive customer service experience?
Many people are now turning to social media platforms to obtain quality service that used to be only available in stores or via phone. Plus, it takes twelve positive experiences to overcome one negative experience. Social media engagements can make it easier to regain the trust of those who had bad experiences with your brand.
If you’re not social, then you are missing out on the opportunity to increase positive experiences with your customers, which ultimately leads to more sales for your business.
You Can Use Social Media to Build Trust
The great thing about social media platforms is the ability to communicate high-quality, relevant content to the masses. Even if you “boost” your Facebook post or pay for LinkedIn or Twitter advertisements, the cost per engagement is a lot more affordable than traditional advertising methods (television, billboards, print, etc.).
Plus, if you share your blog posts, articles, videos, white papers, and other educational-based content, then you are building trust with your target audience. The more trust you have, the more likely you are to increase sales.
At the end of the day, your customers are social and they expect you to be social as well. Furthermore, you can utilize social media to build trust and increase sales by sharing high-quality, relevant content to your target audience.
Does your business have a social media content strategy? If not, now is the time to start. Use social media to grow your business and help you compete with your biggest competition.