As a new small business owner, it’s important to choose a marketing channel that offers the best results with the most prudent resources. Nowadays, more small businesses prefer social media marketing to other marketing channels, to help increase their brand’s reach, increase sales, and expand their professional network.
Tip #1: Use social media marketing to sell your products and services
With the rise of small business social media selling, the opportunity to connect with potential customers during the research phase got much easier with social media monitoring and social media engagement tactics.
Tip #2: Large networks like Twitter can improve your customer relationships
Twitter can help your business build relationships with customers, and connect you with the businesses and communities you are interested in. Using features like advanced Twitter search and Twitter lists, building and improving customer relationships online is manageable even with a small team.
Tip #3: Social media marketing can drastically increase your reach
Facebook and Twitter advertising have made it possible for companies to increase their reach through targeted ads and sponsored messaging. Social media marketing provides businesses with an opportunity to reach customers across the world. Set aside some of your budget for social media marketing.
Tip #4: A LinkedIn Business Page can expand your professional network
LinkedIn allows businesses to provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It also allows small businesses to be in a space where professionals, potential investors, and customers are on. A LinkedIn company page is also a free marketing tool and if used correctly, can be highly effective one.
Tip #5: A Business Facebook Page can improve your business’s customer support
A Facebook Business Page provides you with an outlet to effectively solve customer problems. With the availability to post on your Facebook wall or send private messages, customers can connect directly to companies if and when they have a problem or feedback.
Tip #6: Use your social media presence to manage your brand’s online reputation
Neglecting your social media presence is one way of losing the opportunity to gain new customers or nurture current relationships. Gain the trust of your current and potential customers by creating social media profiles like a LinkedIn company page, Facebook business Page, Twitter profile, or an Instagram account. This puts a voice (and a face) to your company, which will give people more incentive to trust your brand.
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