3 Critical Issues In Choosing Your Business Site

Executive Office SpaceChoosing the location of your business is a big deal. It is as critical as when you buy a house. A recent article, 3 common mistakes in picking a location for your small business by Benjamin Pimentel points out that choosing the right place for your business operation can have a major impact on your success.

With the help of technology using data analytics, finding the ideal business site seems to be more convenient. However, choosing a location is still big issue for many small industries.

Here are three issues to consider.

  1. Uncertain of target market

The first and most important factor that you should consider when setting up a small business is the target market. Knowing your customer will help you decide the right location for your business.

You must know where to find your prospective customers, their behaviors, and their purchasing capacity. Failing to do so can lead to business failure.

  1. Disregarding accessibility and other issues

Clear understanding of how and when your clients would visit your shop is crucial. Pay attention to any issues of parking, traffic flow and even signage.

The U.S. Small Business Administration urges small business owners to consider their location. Does the location compliment the business’ image? Does the surrounding location provide competition?

  1. Lack of understanding in lease contract negotiation

It’s essential to have complete awareness of the amount of rent you can pay based on your business type. You should be aware of all financial considerations, including hidden charges. Don’t make a poor business deal due to ignorance.


Having insight about your target market will direct you to your right business location. As a small business, you may need our services to help you decide where to launch your business. YourOffice features a network of world-class business addresses. Each location offers both short term offices and permanent individual office space. Our offices are move-in ready and equipped with professional furnishings and technology that are guaranteed to leave a lasting impression.

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